​SCE Industries Branding.

SCE Industries was created after the SCX name and SCX Special Projects division was sold.

This offered me the opportunity to create a fresh new identity for Sheffield companies Street Cranexpress, a crane service and maintenance company, and BXH, an electrical controls, drives, and automation products stockist.
Between February and June 2020, I developed a branding system that is streamlined and confident in it's boldness, to launch SCE and its group of companies to even greater heights in its bright future.

Initial Sketches

Final Logos

Brand Guidelines

I created a brand guidelines manual, to help staff and external suppliers to use all elements of the branding correctly.

Click the image to open the PDF in a new window.
Picture

Highlights

New company letterheads
Rebrand information leaflets, created to be sent out with deliveries to inform customers of the changes
New Street Cranexpress website in desktop and mobile view
Login screen for XpressView digital reporting system
Street Cranexpress Facebook page
New Street Cranexpress polo shirt
Artist's impression of new external signage at Street Cranexpress/SCE head office
New Glass manifestation
New Glass manifestation
New Street Cranexpress vehicle liveries
SCE Academy apprentices complete their training beside their new company vehicles
New Street Cranexpress business cards
SCE Academy Apprentice Training Passports
Layout of Engineers Bulletin, internal bi-annual information booklet for Street Cranexpress engineers
New BXH e-commerce website in desktop and mobile view
New BXH polo shirt
Artist's impression of new external signage at BXH's Sheffield branch
New BXH vehicle liveries
New BXH business cards, featuring Schneider Electric's IAD logo representing Industrial Automation Distributor status
Lighting products tri-fold brochure for BXH
New BXH umbrella
BXH travel mug design